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4 months ago
C&M Travel Recruitment
Salary: £22000 - £27000 per annum
Location: Southampton
Job type: Permanent
Contact: Recruitment
Category: Office Jobs

Digital Marketing Analyst - Travel 
This innovative, leading specialist travel company are expanding their marketing team and have a brand new opportunity for a Digital Marketing Analyst to take responsibility for delivering campaign & customer analytics and insight. As Digital Marketing Analyst you will be using your experience to explore all aspects of customer data to drive marketing performance and make a real difference to overall results & conversion. 

Digital Marketing Analyst - Role Responsibilities:

  • Manage all marketing data sources.
  • Provide data driven insight and recommendations.
  • Using internal & external data from all marketing collateral: Analysis of customer data to understand customer behaviour & trends. Report & recommendation of changes, campaign ROI etc.
  • Instigate & delivery of marketing performance reports.
  • Ongoing review of marketing analytics technology for continuous improvement and opportunities.
  • Management of CRM system, ensuring all business needs are met.
  • Communication of relevant data to sales team to improve conversion.
  • Ongoing monitoring and assessment of the customer journey, with identification of issues in order to recommend and implement changes to improve conversion rates.

Digital Marketing Analyst - Skills & Experience Required:

  • Proven practical experience in digital marketing analytics / CRM / database marketing.
  • Strong working expertise with web analytics packages such as Google Analytics.
  • Hands on experience of managing, collating and analysis of CRM data.
  • Excellent track record of providing actionable insight to inform marketing / customer journey decisions.
  • Good overall knowledge of of web technologies and digital marketing.
  • Experience of email distribution systems such as Sendgrid.
  • Knowledge of Adwords.
  • Highly analytical, creative problem solver, strategic thinker with the ability to translate complex data into action and measurable results.
  • Ability to problem solve and communicate complex ideas.
  • Advanced Excel skills.
  • Ability to prioritise and manage workload according to business demands and deadlines.
  • Travel industry background desirable.
  • Marketing degree or diploma preferred but not essential.

Digital Marketing Analyst - Additional Information:

  • Salary £23k to £27k dependent on experience, plus bonus.
  • Free car parking.
  • Travel Opportunities

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